Tuesday, February 10, 2009

Getting real with real estate: spelling disaster

Today, I received a two-page newsletter from a local real estate company. Ordinarily I wouldn't read it, as I'm very busy and am also not interested in buying or selling real estate. However, the headline 'Market Outlook Report' caught my eye so I had a browse.

In the first paragraph alone, I found four typos so I grabbed a highlighter and marked errors as I went. You probably won't believe this (I didn't either), but I noticed no fewer than seventeen typos and that was without using my usual X-ray powers. (They're usually employed when I'm being paid. *grin*)

What surprised me even more was that if the organisation had actually bothered to run a spellcheck (even if it was set to US English), these errors should have been caught. They included words with extra spaces in the middle and interesting words, such as: recieve, re-pyment, houing, perse, market place (it's one word) and enviornmentally.

While typos certainly creep in to the most well-written piece, you can minimise this by remembering the basics before you send anything out:

  1. Read over your work.
  2. Have someone else read over your work.
  3. Run a spellcheck. That cute little arrow is not just for show.

I also recommend that you change your documents to Australian English as people tend to get a bit heated if you write color rather than colour, organized rather than organised, etc.

Until next time, happy writing!

Renée

Wednesday, November 5, 2008

Obama and America win!

I usually don't 'talk religion or politics', as I tend to get a little heated on both topics, but I feel compelled to write this post because I have NEVER been prouder of America than I am today.

My heartfelt congratulations go out to both Obama and America.

America, as the world watched, you went about your deliberations, ones that admittedly showed that we have not yet crossed the great divide of color that has shackled this nation for so long.

But the vote you have cast has shown that you're coming of age.

You know your insecurities, your faults and your shortcomings, but you can now look them in the eye, acknowledge them and work through them.

Perhaps Bruce Springsteen said it best:
So I don't know about you, but I want my country back, I want my dream back, I want my America back.

I think she's on her way.

Renée

Saturday, September 20, 2008

Thank you to Janine of Peninsula Cake Art!

While I do (sorta) believe in keeping my business and personal life separate, I also believe in sharing great products, especially by clients of mine.

With all that said, I sincerely thank Janine of Peninsula Cake Art for creating another masterpiece for my birthday! Owls are my totem so last year Janine created an amazing book cake with an owl and other little book accents adorning it. It was brilliant!

This time, when asked about a theme, I remembered another one of my alter egos: Garfield. He's chubby (check), lazy (check ... sometimes) and loves lasagne (CHECK!) and now he's been immortalised as one of my favourite cakes of all time.



Of course now the big problem is trying to make myself cut into this beauty. It will be difficult; however, since there's mud cake inside, I shall have to persevere!

Until next time, remember that life is short so eat dessert first!

Regards

Renée

Wednesday, September 17, 2008

Making your editor or designer love you by learning to use styles and track changes

For the writers out there (and basically anyone who uses Word to write or edit books, reports, proposals and other business documents), I cannot think of anything that will make your editor or designer love you more than learning how to properly use styles and track changes. (OK, I'll change that a bit to say that I cannot think of any non-grammar related learning that'll do the trick!) I won't go into the HOWs as there are a multitude of sites that do that; I'll concentrate on briefly explaining what these features are and how they can help you 'get the job done'.

Styles

Now, you actually use styles all the time whether you know it or not. When you open a Word document, the default style is usually 'Normal'. Styles governs the font, justification, line spacing and basically much of how your document looks. You can modify existing styles and also create your own.

Why should you use styles?

Well, let's just say you're working on a massive report. You've methodically gone through and manually created and formatted headings, subheadings, bullet points, etc. Your document looks beautiful!

You've just put the finishing touches on it and are about to pad off to bed when you notice an email from your boss. She loves the content, but she just wants a few teeny tiny changes, such as changing all of the headings to a different font and colour and 'sprucing up the bullets a bit'.

It looks like your nap is off the cards as you now need to scroll through the entire document and make all of the changes manually. Here's to hoping she doesn't come up with any other 'minor' changes!

If you'd set up your document using styles, you'd only need to change ONE of the headings and the bullet style and the rest of the document would change accordingly. Learning how to do it this way will save you A LOT of time and, quite possibly, your sanity.

After you watch this demo, you will be astounded by all the things you can do in Word 2007, in particular, with its SmartArt and other great built-in styles.

Track Changes

Track changes is pretty much what the name says. After you turn it on, it tracks the changes that are made in your document. While you're actually writing, it's probably more of a nuisance to have it on as you'll then see all the things you've changed along the way. However, when you get to the revision stage of your own work, it will be useful as you can then 'roll back' changes that aren't as successful as you'd envisioned by simply rejecting the changes. I also recommend that you keep back-up copies before a major revision, but that's another topic.

After you've finished polishing your work and need to send it off to your editor, work colleague or whomever is helping you get the document ready for publication, it's highly likely that even if you haven't turned track changes on, they will. Good editors know that you'll want to know EXACTLY what they've changed. Therefore, you won't have to waste time checking previous versions to see if the editor has taken out something that just MUST stay. You then volley the document back and forth accepting and rejecting changes until you're both satisfied with the final product.

Why should you use track changes?

Ultimately, it's a nice, clean, efficient way to work and certainly beats post-its or volleying a million emails back and forth trying to find out what's changed, etc. This feature saves time, money, energy and probably tears! Give the demo on this fantastic feature a go.

If you'd like to upgrade to Word 2007 for a great price (particularly before the end of September), contact The Computer Wholesaler by clicking here.

OK, I'd better get back to my editing projects, so until we meet electronically or elsewhere, happy styling, tracking, writing and editing!

Regards

Renée

Saturday, September 6, 2008

Web-o-mercials: the never-ending sales pitch

I just realised I've mainly been posting about writing and editing lately (as I'm currently editing three novels!) so I thought I'd post about something else that is near and dear to my business heart: websites.

In my email coffers was a link to this site: http://www.virtualsmartagent.com/specialdiscount.php?id=24. As I read along, or rather skimmed as my eyes are pretty tired at almost half past midnight, I looked over at the scrollbar and wondered how long the beast was.

After a few pages, I decided to see just how many 'PgDn' (page downs) would be required to get to the end.

I 'clocked' it at 60.

Now, perhaps you have more stamina than I do, but I reckon that's ridiculous. If you haven't convinced me to buy in a couple of screens, it's unlikely that adding a few more videos, testimonials and other assorted fruits and veggies is going to do it.

If anyone finds a longer web-o-mercial, please email me. Hmm, I wonder if there's a Guinness World Records entry for it ...

Disclaimer: I haven't actually evaluated this product (probably because I nearly fell asleep while reading the promotional page) and thus this note does not pertain to its character, nature or quality. Gee, I hope that's enough for the lawyers.

Tuesday, September 2, 2008

Finding and following your passion

As many of you know, I have a grab bag of disciplines that I use on a regular basis for clients, including: editing, design, writing and marketing, but my first (work) love would have to be design.

Graphic design is what I'd do for free (mind you, I don't!); I reckon that's when you know something is truly your passion. When you're engaging in work you love, you truly forget the time. The world falls away. You're in your natural creative state and thus you're energetic, enthused and live 'in the moment'.

One person who is definitely living her passion is Jo Parfitt. Jo has written 25 books on subjects ranging from cookery to careers and writing and has been published in magazines and newspapers around the world. Her passion is clearly writing, but at the core of this is her desire to help people identify and explore their own passions.

I've been graced with the opportunity to create a co-venture with Jo to sell her books to people who are keen to not just have a job, but to create a career that makes the most of their skills and talents and inspires them on a daily basis.

For more information about Jo and her books, books which could well change your life, visit Rising Star eBooks by following this link.

Here's to finding and following your passion!

Regards

Renée

Thursday, August 28, 2008

The Editor’s Ear

Learning how to explain what the grammatical errors are in a piece of work is important, but the first piece of the puzzle for a budding editor is learning how to listen.

Listen to what? The author? Yes, of course, as the work is their vision, not the editor’s. And after all, the cardinal rule of editing is, ‘Thou shalt not remake a piece of writing in thine own writing style’.

Having said that, before you tackle listening to authors, you need to develop your ‘editor’s ear’.

What’s that? It’s that vague feeling of disquiet you feel when you read something that isn’t ‘quite right’. Grammar can be taught, but this almost instinctual ‘ear’ for words is what makes the best editors so good at what they do.

The great thing is that this sensitivity can be developed in both authors and editors (and really, as a writer, you need to develop this skill) and the best way to do it is by reading widely.

You’ll be amazed at how much you pick up by osmosis. You’ll start noticing when authors string together sentences with commas rather than semi-colons or splitting them with a full stop/period. Doing so gives a passage a rather jumbled, breathy feel.

You’ll notice when an author has overused a thesaurus because the words don’t ‘ring’ true. This isn’t to say that you shouldn’t seek to use unusual words or pairings, but don’t be a ‘try hard’. Also, please be aware of your ‘go to phrases’ and sentence patterns. As you’re reading a paragraph, you may start to notice that the author starts a lot of sentences with ‘But’ or ‘However’. As a reader, we want to be surprised and kept interested and thus these types of patterns tend to produce stagnant writing.

Of course many people blissfully go through life not knowing, or seemingly not caring, if a comma is missing, or if a dependent clause has been incorrectly punctuated. Perhaps there’s a lesson in there for editors. If it doesn’t obscure communication, and reads OK, then perhaps you should just leave it.

My belief is that our first goal should be to ensure that a piece of writing is communicating. Then we can sort out the mechanics. Of course the interesting dilemma is that often when the mechanics (punctuation, etc.) aren’t correct, they’re obscuring communication and THAT’S when we get a bit tetchy.

Should we fight to the death because of a misplaced modifier? Maybe, but mainly because it tends to create obscure, and sometimes laughable, results, such as:

The patient was referred to a psychologist with severe emotional problems.
- instead of -
The patient with severe emotional problems was referred to a psychologist.

The girl was dancing with a boy in a red dress.
- instead of -
The girl in a red dress was dancing with a boy.
- or -
The boy was dancing with a girl in a red dress.

(Handbook for Writers and Editors, McKenzie, p. 114)

Should we care if the writer has written a sentence that lasts for four pages? Probably … because it could be admissible in a court of law as the first case of boring a reader to death!

The bottom line is that first and foremost, editors should be concerned with ensuring that the writer connects with their readers and retains their attention. If we’re doing that, everything else is relative, subordinate and beside the exclamation point.

For these reasons, I strongly believe that the first step to becoming a good editor is learning to listen to your editor’s ear. Having said that, if you find that you’re tone deaf—as is often the case when we’re listening to our own material—you might want to get some independent, professional auditory/editorial help.

To contact me, feel free to click here and fill in the quick and easy form.